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PL Socials

Social formats and a flexible branding toolkit for Premier League content.

  • Motion Design
  • Brand Identity
Client
Premier League
Role
Designer
Disciplines
Motion DesignBrand Identity
Deliverables
Social formatsBranding toolkitMotion templates

About the project

A series of social formats and a bespoke branding toolkit for Premier League content, working across static and motion.

Elevated Moments

Making the moment bigger. A fast-paced social format built around standout moments from Premier League matches, combining footage, graphic design and motion to transform key moments and individual performances into engaging visual stories.

Social Branding

A flexible visual system for social. A bespoke branding toolkit for Premier League social content across static and motion formats, creating a consistent visual language while giving editors the flexibility to adapt the system across different content and platforms.

Social Branding — toolkit

Hall of Fame: “In my own words”

Letting the story lead the design. Former Premier League players enter the Hall of Fame, revisiting their careers and describing how they played the game in their own words. Typography, rotoscoped footage and motion bring each player’s story to life, creating a visual connection between the player, their words and their journey through the Premier League.

Hall of Fame — artwork

Matchweek Roundup

A fast-paced visual recap bringing together key moments from a Premier League matchweek. The video consolidates multiple fixtures, results and highlights giving viewers an immediate overview of the weekend’s matches.

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