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PL Bloom

A natural, immersive visual direction for the Premier League Broadcaster Workshop.

  • Motion Design
  • Brand Identity
Client
Premier League
Role
Motion Designer
Disciplines
Motion DesignBrand Identity
Deliverables
Visual directionMotion systemLarge-format screensEvent content

The brief

For the Premier League Broadcaster Workshop, Bloom explored a visual direction inspired by the English countryside and the idea of the Premier League Lion emerging through nature.

The approach

The concept reimagined the Premier League brand through a more natural and considered visual language, using colour, texture and movement to create a strong sense of place. Organic forms and tactile details came together to create a visual system designed to move seamlessly between the physical and digital worlds.

Bloom — style frame
Bloom — workshop environment

Outcome

The final visual system brought the Bloom concept to life across the workshop environment, from large-format screens and physical installations to supporting event content. The combination of motion, colour and texture created a cohesive experience that connected the Premier League brand with its natural surroundings.

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